« Happiness + Satisfaction = Marketing Success » – Best Practices to run your business

“The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent.” Smiley Blanton, speech pathologist. This quote represents the whole idea of this article. Nowadays, more and more company are looking forward “happiness”, “satisfaction” because there is a whole trend arousing from nowhere. Why are we focusing our attention on those aspects? How do they impact on the business success and our profitability? All those questions can find the beginning of an answer in the following article.

Who is the consumer of Today (2015) and the Customer of Tomorrow (2020)

Nowadays, companies in each and every sector are trying to better understand their customers. Customer Relationship Management (CRM), customer-centric management, contact-client are so many customer-based strategies. Throughout decades, we came from a "product-based management" to a "customer-based management". We used to read books about how to increase the profit by having a better lean management, building … Lire la suite Who is the consumer of Today (2015) and the Customer of Tomorrow (2020)

Brand Analysis – Taxis G7 versus Uber

Taxis G7 are a French company which had been founded by the Earl Walewski a century ago as a transport service for “small rides”. Initially, they focused their attention for a local market: Paris. It represented already thousands of “local rides” within the city. They grew throughout decades as the leader of Parisian Taxicabs as … Lire la suite Brand Analysis – Taxis G7 versus Uber

Le Leadership est-il réservé aux anglo-saxons ?

Le Leadership à l'américaine n'est plus un mythe pour les passionnés de management ou plus simplement ceux qui le pratiquent au jour le jour. Le management Bleu-Blanc-Rouge se pose sur la gestion optimale des connaissances avec un manager qui est un employé de la boîte avant tout. Nous avons différents styles de management, mais pourquoi … Lire la suite Le Leadership est-il réservé aux anglo-saxons ?

La MACRON-économie : un partiel sans bavures

Il m'était impossible de passer outre la sortie du Ministre de l'Economie, de l'Industrie et du Numérique actuel, j'ai nommé Emmanuel MACRON. Mon autre article patientera encore un peu, le temps de vous écrire sur ce débat télévisé fort intéressant qu'on pourrait résumer avec les mots de M. GATTEGNO "le gouvernement envoie son meilleur élève … Lire la suite La MACRON-économie : un partiel sans bavures