« Happiness + Satisfaction = Marketing Success » – Best Practices to run your business

“The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent.” Smiley Blanton, speech pathologist. This quote represents the whole idea of this article. Nowadays, more and more company are looking forward “happiness”, “satisfaction” because there is a whole trend arousing from nowhere. Why are we focusing our attention on those aspects? How do they impact on the business success and our profitability? All those questions can find the beginning of an answer in the following article.

E-Commerce – The « Must-Have » in your Digital Marketing Scheme

Digital Marketing is a handful and giving a wide set of possibilities to fit to any type of businesses. Whether you are a B2B or B2C company, you deserve to set a well-design Digital Marketing strategy in order to enhance your business. For some, this is a "swiss-knife" as you can do incredible number of … Lire la suite E-Commerce – The « Must-Have » in your Digital Marketing Scheme

Le marketing dans le marché du recrutement

Suite à des recherches pour un poste que je devais prendre dans le domaine du marketing (plutôt stratégique) dans le secteur du recrutement. Je me suis vite vue confronté au "traditionnalisme" français qui limite les moyens des cabinets de recrutement du point de vue marketing (mais surtout en communication). Ce qui est d'autant plus fascinant … Lire la suite Le marketing dans le marché du recrutement